A well-executed business intelligence strategy is critical to the decision-making process of any modern marketing team. It helps you discover behavioural trends among your customers, gauge the efficacy of your campaigns, and keep your team up to date on the latest trends in your market.

OWOX BI is a leading business intelligence platform but it’s too expensive for many SMEs. Take a look at this list of OWOX BI alternatives to see how they can elevate your marketing team’s business decisions.

Table of contents 

Want to see if Trevor.io would work for your team? Try it free for 2 weeks!

The importance of marketing analytics and BI 

There’s no such thing as too much information. However, without an effective tool for organising and making sense of what you have, it becomes difficult to find the answers to questions like:

• How to find your target audience. You want to send the right message to the right people to have the strongest impact. An effective analytics solution is necessary to sift through the mountains of data and find out if your ideal customer is most active on Facebook or Linkedin, for example.
• How to fine-tune your campaigns. Data analytics can tell you which of your campaigns are outperforming the others to identify the most successful marketing strategies. For example, knowing that most of your conversions are coming from social media buys rather than email blasts can help allocate your limited time and money more effectively.
• How to respond faster to changes. An effective business intelligence strategy will decrease the time it takes to analyse your data. That means more time spent developing logistics for market expansion. If your last campaign failed, you need a powerful tool to help you find out why as fast as possible.

Related article: Business Intelligence (BI) Dashboards: Everything You Need to Know

OWOX BI 

OWOX BI is a SaaS marketing analytics platform that combines data from multiple “pipelines” such as your website, CRM, and various social media and advertising services. It compiles this data to reveal insights into the effectiveness of your marketing campaigns.

Main features and benefits 

• Adhoc reports
• ROI tracking
• Automates data gathering about the effectiveness and reach of marketing campaigns
• Has a free API add-on for data transfers between Google Sheets and Google BigQuery

Pricing and offers

OWOX BI offers four pricing tiers which can vary depending on the number of pipelines used to import data on a monthly basis.

• The Starter plan (starting at $115) is Ideal for those who require analytics-ready data on a daily basis, with no-code data extraction from advertising services and loading into Google BigQuery or Google Analytics 4.
• The Growth plan (starting at $565) for marketing and analyst teams seeking enhanced functionality to manage multiple integrations, unlimited data blending flexibility, and accurate acquisition campaign tracking.
• The Professional plan (starting at $965) for marketing leaders and advertising professionals who need to keep campaign performance under control with custom reports and incremental value analysis for each paid click.
• The Enterprise plan (starting at $1,965) provides done-for-you data modeling, unique reports, industry leading support, and enterprise-level features often required for large organizations.

Best for

OWOX BI is a solid option for marketing teams looking for automatic updating and aggregation of data streams, especially those using a large number of advertising channels. 

Main drawbacks

• Live support is only available during standard business hours 
• Many users complain that OWOX BI is an expensive solution and there’s a lack of video tutorials for understanding its interface.

7 alternatives to OWOX BI to empower your marketing teams 

OWOX BI is a powerful tool but the cost can be prohibitive. To help you choose the best BI platform for your business, we’ve searched user reviews and test cases to compile a list of the 7 best alternatives to OWOX BI.

1. Trevor.io

Trevor.io is a user-friendly self-service business intelligence software. Its dynamic drag-and-drop query capabilities are perfect for empowering the non-tech savvy members of your marketing team.

Main features and benefits 

• Ease-of-use: no SQL knowledge required
• Unlimited number of users, dashboards, and database size
• Send reports simply and securely by sharing a URL via automated Slack or email messages 
• Create customised data alerts for immediate updates on important KPIs

Pricing and offers

Trevor.io offers two no-surprise, fixed-rate plans and the option to self-host for a custom rate. All plans include an unlimited number of users, dashboards, and database size.

• Pro: $299/month for 50,000 data rows/export
• Business: $499/month for 500,000 data rows/export
• Self-hosted: custom price

Trevor.io also comes with a 14-day free trial and 75% off your first 3 months. Try it free for 2 weeks!

Best for

Marketing teams within rapidly-growing SMBs due to their flat rate for unlimited users, queries, and dashboards. This means there won’t be any surprise fees as the organisation’s needs grow.

Main drawbacks 

• Unable to source data directly from Google Analytics or Facebook ads
• No template dashboards means E-commerce companies looking for pre-built dashboards might want to look elsewhere

Key difference vs OWOX BI 

The price for OWOX BI can scale up quickly depending on the number of data pipelines. Trevor.io has a fixed rate making it an affordable software solution.

2. Zoho Analytics

Zoho Analytics is a BI and analytics platform capable of cloud and on-premise hosting. It supports a wide range of data sources, be it a CRM database or simply an Excel spreadsheet.

Main features and benefits 

• Drill-down analysis
• AI-powered data preparation
• Mobile capabilities on iOS and Android
• Multi-data source reporting.

Pricing and offers

Zoho Analytics has four pricing tiers:

• Basic $24/month for two users and 0.5 million data rows
• Standard $48/month for five users and 1 million data rows
• Premium $115/month for 15 users and 5 million data rows
• Enterprise $455/month for 50 users and 50 million data rows

Best for

Provided you have an in-house team with some knowledge of coding, Zoho Analytics is a good contender for small and large businesses, thanks to flexible payment options and a choice between cloud or on-premise hosting. 

Main drawbacks 

• Some coding knowledge is required to get full use of the tool
• Limited number of users per pricing tier makes scaling costly
• There is a lack of training and help resources available

Key difference vs OWOX BI 

Zoho Analytics is supported in ten languages. OWOX BI is only supported in English.

3. Domo

Domo is a full-service cloud-based business intelligence tool allowing your marketing team to create, share, and collaborate on data visualisations through an online interface.

Main features and benefits 

• Limitless data storage
• Administered via web interface
• Domo’s Magic ETL allows users to clean, transform, and combine data
• Buzz: included real-time messaging platform

Pricing and offers

Domo has a free trial available but potential customers must contact their sales team to receive a quote for the full service. 

Best for

The large suite of available add-on options make it ideal for marketing teams at medium to large businesses with a decent budget. However, only use this platform if you’re happy with cloud-based hosting.

Main drawbacks 

• Lacks the option for on-premise deployment
• Steep learning curve. Usability and training are time-consuming issues
• Costly for small businesses. Many features are only available through add-ons

Key difference vs OWOX BI 

Domo has Buzz, a messaging platform built right into the BI system. However, OWOX BI has a more transparent pricing structure.

4. Tableau

Tableau is an all-in-one business intelligence solution that empowers marketers to collect and clean data from multiple sources and analyse it through interactive visualisations. 

Main features and benefits 

• Drag-and-drop interface
• Can import data from multiple sources 
• Is capable of producing stunning data visualisations
• One-click sheet filtering

Pricing and offers

Pricing is per user and varies depending on user type:

• Creator: $70/month with the ability to create new dashboards (each deployment requires a minimum of one Creator seat)
• Explorer: $35/month for the ability to view and edit existing dashboards
• Viewer: $12/month for viewing access to existing dashboards only

Best for

Medium to large organisations with the IT support to utilise Tableau’s full potential.

Main drawbacks 

• Inflexible pricing compared to other options
• Requires data to be cleaned before it can be used 
• Steep learning curve means non-technical users will struggle to get the most out of its available tools 

If Tableau sounds like the right fit for you, but you’re not sure about the steep learning curve, take a look at our top picks for Tableau alternatives (cloud-hosted) and Tableau Server alternatives (self-hosted).

Key difference vs OWOX BI 

Tableau has superior support options with 24/7 live rep availability and many online video tutorials.

5. Looker

Acquired by Google in 2019, Looker is a browser-based BI solution that can be cloud-hosted or used on-premise. 

Main features and benefits 

• Packaged with a variety of interactive chart and graph templates and the ability to create custom dashboards and visualisations
• Parallel publishing function lets teammates collaborate on dashboards in real-time
• Runs on LookML, which Daniel Mintz, Looker’s Chief Data Evangelist described as “SQL evolved”

Pricing and offers

Looker’s customised prices are based on the number of users and databases and the scale of the deployment. According to some sources, prices start at $3000/month for 10 users.

Best for

Looker is a great option for marketing teams within businesses of all sizes who have a data team capable of learning LookML and the budget to afford it over the many Looker alternatives.

Main drawbacks 

• It only works with SQL-based data sources.
• Looker can struggle with a high volume, velocity, or a variety of data.

If Looker seems like a good fit for you but you’re concerned that your data requests are too large, take a look at our list of Looker customer-hosted alternatives.

Key difference vs OWOX BI 

Looker runs on its signature LookML language.

6. Sisense

Sisense is a self-service BI tool that integrates AI analysis and machine learning to create effective data visualisations.

Main features and benefits 

• Can perform drill-down analysis
• Ability to administer via web interface
• OLAP and ROLAP functionalities

Pricing and offers

Sisense has a free trial and offers custom pricing on an annual licence model. 

Best for

Marketing teams within organisations of all sizes.

Main drawbacks 

• Administrators are unable to edit each other’s dashboards. This means dashboards must be re-uploaded and republished when personnel changes. 
• ‘Out of the box’ visualisations are a bit basic compared to other options

Key difference vs OWOX BI 

Sisense has the Sisense Academy to aid with training where OWOX BI has no centralised knowledge base.

7. Microsoft PowerBI

PowerBI is Microsoft’s interactive business analytics service that creates personalised, branded reports of your marketing KPIs.

Main features and benefits 

• Natural language query builder
• PowerAutomate allows for automatic generation and sending of marketing reports
• Robust online community with many video tutorials make for ease of use

Pricing and offers

• Power BI Pro: $9.99 per user/month
• Power BI Premium: $20 per user/month
• Power BI Premium: $4995 per organisation/month

Best for

Teams within Enterprise-level companies or within SMEs that have the backing of an established data team, and that are able to afford it over PowerBI alternatives.

Main drawbacks 

• Steep learning curve. 
• Requires understanding of Microsoft Excel.
• Limited to Windows. No support for Mac or Linux.

Key difference vs OWOX BI 

OWOX BI has support for Linux and MacOS but lacks support for Windows Mobile, which PowerBI has.

Related article: 6 Affordable Alternatives to Geckoboard That’ll Take Your BI Dashboards to the Next Level

What OWOX BI alternative is best for your marketing team?

The best OWOX BI alternative comes down to your budget, needs, and available platforms.

Zoho Analytics is cost-effective, but if your company is growing quickly, Trevor.io is by far the more scalable option. Looker is a solid choice if you have the budget to spare while Sisense is a decent all-rounder.

PowerBI is strong and versatile, but not if your team runs on MacOS. Tableau and Domo can produce stellar visuals, but without proper IT support, your organisation will struggle to make the most of either of these platforms.

Take the time to make an honest assessment of your marketing team’s resources, strengths, and needs to help find the right fit.

Want to see if Trevor.io would work for your team? Try it free for 2 weeks!