1. Sprints

Sprint 13: The World Around Trevor.io

The perceived importance of a company that has built a strong brand goes beyond the product or service it offers.

Until now, it’s been my feeling that we’ve done a relatively poor job creating a brand at Trevor.io.

Our messaging was inconsistent and not particularly aspirational.

Our design was haphazard and mismatching.

Our story was disjointed.

We’d iterated so many times without thinking about our identity that we’d ended up with no real identity.

I often think of Slack and Canny as examples of companies who do a great job at creating a brand and thus controlling how we perceive them.

I know this comes as a result of huge amounts of planning, effort, and in some cases financial investment.

But given that companies with a strong brand seem larger and more important than they actually are (and vice versa), it was important to me that we make a start and at have an opinion on the way we portray ourselves in the obvious places.

In this sprint, we focused on our styling, messaging, and identity across:

(1) Our home page.

You can see the results at https://trevor.io.

We’re testing 3 variations (using Cloudflare to show people the right content). Check each one by reloading Trevor in Incognito mode in your browser.

(2) Our retargeting campaigns.

Since you’re looking at our blog, you should start to see our retargeting ads around the web.

Here’s a sneak peak:

(3) Our onboarding campaigns.

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This was quite a simple sprint to implement.

The real magic came from the brainstorming / whiteboarding sessions we had.

Such sessions, in my opinion, lead to a 10x improvement in output quality compared to when one person makes creative decisions alone.

I’m really happy with the start we’ve made.

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