1. Sprints

Sprint 13: building a brand

A starting point for building a brand is communicating clearly and consistently. In this sprint, this is what I wanted to focus on.

We’ve iterated on every part of our product many, many times without having the “brand” conversation. I think this is pretty normal, especially in the early stages of the business.

But as we grow and become more recognised in the business intelligence industry, it’s important we build a solid brand and identity.

I think of Slack and Canny as examples of companies who’ve done a great job at this. I have really strong feelings about both of them that goes beyond the service they offer.

I know this comes as a result of huge amounts of planning, effort, and in some cases financial investment.

But it’s important to get the ball rolling, and you’d be amazed at how much team Trevor.io can achieve in a week when we puts our heads together πŸš€πŸ€“πŸ€Ύ.

In this sprint, we focused on our styling, messaging, and identity across:

(1) Our home page.

You can see the results at https://trevor.io.

We’re testing 3 variations (using Cloudflare to show people the right content). Check each one by reloading Trevor in Incognito mode in your browser.

(2) Our retargeting campaigns.

Since you’re looking at our blog, you should start to see our retargeting ads around the web.

Here’s a sneak peak:

(3) Our onboarding campaigns.

Sign up to Trevor.io and you’ll receive these πŸ˜‰.


This was quite a simple sprint to implement.

The real magic came from the brainstorming / whiteboarding sessions we had.

Such sessions, in my opinion, lead to a 10x improvement in output quality compared to when one person makes creative decisions alone.

I’m really happy with the start we’ve made.

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